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Kirshenbaum Richard Kirshenbaum is CEO of NSG/SWAT, a high-profile boutique branding agency. He has lectured at Harvard Business School, appeared on 20/20, was named to Crain's New York Business’s “40 under 40” list, and has been inducted into the Advertising Hall of Fame. He is the author of Under the RadarClosing the DealMadboy, and Isn’t That Rich? and the New York Observer's "Isn't That Rich?" column. He lives in New York City with his wife and three children.

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